analytics
Attribution & Analytics

ATTRIBUTION AND ANALYTICS

Attribution

Marketing Attribution helps you get an accurate view of each channel’s role and be able to optimize your marketing spend.

Marketing Attribution is important because as you speed up your marketing and begin using different marketing channels,  a more sophisticated approach is needed to follow your buyer’s journey. I t becomes very important to know what’s needed, what’s working when, and where your spends are starting to pay off. You need the story of where people come from, what brings them back and what makes them become your leads.

Digiby helps you to learn what role each channel is playing in the love story between you and your customers, and use that information to invest more wisely.

 

Analytics

Analytics is important for your business to the extent that making good decisions is.

Digital analytics is the capture and analysis of data from everywhere. It includes web analytics as well as email, search, social media, mobile, and offline data as well.  The practice of analytics is all about supporting decision making by providing the relevant facts that will allow you to make a better decision.

Analytics can answer all your answers be it marketing, operations or human resource or any other department like

Which is the most suitable marketing channel in terms of maximum ROI? How many resources will be required in next 6 months? How much inventory should one hold at any given point? And much more.

With the help of web analytics data, not only the number of traffics but also marketers can gain insight into how that traffic is getting on the site, and what users are doing onsite. This helps marketers optimize their content, websites, campaigns and offers as well.

Digiby has a pool of analytical people certified and experienced on various analytics platforms to give you most relevant report and insight to boost your business.

We help you with Tag management, Analytics consulting, Report generation and integration, Campaign optimization, Website improvement and an ROI driven approach.