Marketing Automation is no longer just a buzzword, in a digital era, it’s a prerequisite for efficient and effective marketing. And companies have gotten on board; according to emailmonday, on an average 49% of companies have adopted marketing automation, including 55% of B2B organizations. A trend that is likely to continue.
Given the many benefits it offers, it’s no surprise that marketing automation continues to receive attention, with new developments creating ripples ever so often.
We’ve identified the top trends that are set to change the marketing automation landscape in 2017:
These developments showcase the potential of marketing automation to be a game changer.
Image Source: Marketo
It won’t be long before implementing marketing automation becomes standard practice, much like having a website. A cornerstone of digital marketing, marketing automation is a sound investment for any company interested in getting ahead of the curve.