SOCIAL ENGAGEMENTHomepage >Capabilities > Social EngagementSOCIAL ENGAGEMENTWhat matters is Number of Leads, not Likes!Why has social media become so relevant for businesses these days? What should one look at when one thinks of doing social media marketing? How one can optimize their marketing campaigns?Social media marketing is a very broad term but in simple words, it means building a business through many different media to get maximum exposure.With the exponentially increasing number of social media users, the presence of businesses on social platforms was never needed more than today. In the digital marketing world, social media marketing is more specifically engagement of users. According to Forrester “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time”It can be divided into different parts according to various needs of business and customer journey.Businesses use social platforms for brand building, awareness, higher reach, promotions etc. but in the end, it all boils down to lead generation and it can’t be argued that majority of businesses fails in doing that properly. They fail because they lack a solid strategy, they fail because they lack correct implementation, they fail because they don’t know what should be their measuring metrics.Digiby provides the right solution to your pain points with the end to end strategy and implementation. With our experts and their experiences in social media marketing, lead generation, engagement and lead nurturing is or forte.