SEOHomepage >Capabilities > SEOSEOSearch Engine OptimizationTo be effective, marketing campaigns must engage audiences with informative and compelling content to build brand visibility and loyalty. Search Engine Optimization plays a crucial supporting role by helping relevant marketing content get noticed.Digiby’s holistic approach to SEO services looks at internal factors such as website architecture and content optimization, as well as external factors such as link popularity, channel optimization, and social media promotion to get your site the best possible results from organic search.SEO helps you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engines. SEO is a vital component of a broader umbrella of services offered under Search Engine Marketing (SEM).Whether you are targeting your services in the US or global, as a general rule of thumb, the websites that appear at the top of search results will gain better traffic to their pages, which can later be turned into potential business opportunities.Take for instance Google, the search engine giant. Google has developed automatic algorithms that have helped in providing quality results to its users and eventually rank a website having useful and authoritative content. It has come a long way from its Humming Bird algorithm update which was originally introduced for voice search and long tail keywords restricted to improving the indexing of information. The latest Pigeon update focused on improving the rankings of locally listed websites in the search results. Likewise, earlier with its Panda and Penguin updates, Google prohibited low-quality websites and/or pages from performing well in the search engine results page and lowered the rankings of websites that infringed Google’s Search Console Guidelines respectively.These algorithms consist of “spiders” or “crawlers” which crawl and index your website and eventually evaluate it for over 100 SEO indicators that help in defining whether your website is valuable or worthless. Our webmasters excel in the art of making sure not only these spiders but more importantly the visitors are pleased with what they discover on your website. SEO experts at Digiby understand the importance of crafting a structured data plan with rich snippets that help in boosting click-through rates on your Google listings and thus optimize your digital presence.