content marketing


Content marketing is all about techniques related to creating and distributing contents which are relevant and valuable enough to attract audiences. This is the fuel for inbound marketing engine. Better your content more are the chances of trust building, customer interaction and ultimately conversions.

You are not providing your content for free! You are providing your content in return for precious time of your readers. So the goal of content is not just advertising your brand or service or product. You should keep in mind that your audience gets as much benefit as possible.

A typical buyer journey has awareness stage, research stage, consideration stage, buy stage and at last referrer [Image]. Content plays a crucial role in almost all stages of your the buyer journey.

There are various channels and types of content marketing. Most common forms are

Blogs, Ebooks, Infographics, Videos, Podcasts [images]

We at Digiby have experts in content marketing to get your valuable audience into the marketing funnel. We can reach to your target audience on almost all major platforms like Facebook, Twitter, Linkedin, YouTube, and Instagram. How do we do that? Our in-house content strategy experts research and understand your requirements. After proper planning, we do an end to end implementation for maximum effectiveness.